What Happens When Your Protagonist Doesn't Win?

What Happens When Your Protagonist Doesn't Win?

0 0 circa un anno fa
So, I finished Far Cry 5, and I was left unfulfilled. Yet, this isn't the first time I've won a game or read a book and felt unsatisfied. What do you do when your protagonist doesn't win? Do you get upset and never read a franchise again? Does this make the franchise boring? What can writers do to keep their audience fulfilled?

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